BAKERS’ PREFERRED COLORS – BRAND IDENTITY, WEBSITE REDESIGN, COLLATERAL MATERIALS, AND PACKAGING
MAKING A 150-YEAR-OLD BRAND FEEL FRESH AND NEW
Bakers’ Preferred Colors had a 150-year history of providing the highest quality baking coloring for professional and commercial bakers. They wanted to refresh their identity to expand their audience in the consumer vertical while maintaining their acknowledged brand superiority in the commercial vertical. We started with logo design and brand identity, then applied the refreshed identity to their sales brochures, collateral materials, website, and packaging.
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