CYCLEBAR TAG'D CUSTOM LEGGINGS ACTIVATION
As an official sponsor of the Heart Mini Marathon, CycleBar wanted to stand out from the crowd of brands vying for runner's attention at the race expo. So we did what no other brand could do, we created an experience that allowed runners to express themselves during the race.
PUT YOUR NAME ON IT
We hired local graffiti artist RobA to do real-time tagging of runner's leggings while they wore them. It allowed the runners to customize their leggings while having a unique, conversation-worthy experience.
WE TOOK OVER
The spectacle of watching our graffiti artist paint on runner's pants was compelling enough to draw a crowd. While people watched the art happening, we gave them many other ways to engage with the brand.